MCCULLOCH
COPYWRITING
My work
01
Cover Girl magazine ad
(spec piece)
This print piece was designed to drive purchases of the new COVERGIRL TrueYou Match lipstick. I chose to highlight the benefit of feeling confident, while also incorporating the features of the product and overall brand awareness.
02
ABC Toys banner ad
(spec piece)
This rotational 3 frame banner ad was designed to drive traffic to the ABC Toys website. The main goal was to encourage click throughs to the site, with secondary goal of purchasing educational, high quality toys for young children.
03
Williams Sonoma direct mail
(spec piece)
Aimed at a younger target audience then most Williams Sonoma customers, this product line is lower cost but still high quality. The goal with this direct mail piece was to gain awareness of the new product, and go online to learn more. I was able to create intriguing headlines with benefit laden information.
04
Cheetos Contest landing page
(spec piece)
Keeping in brand voice for this landing page was key, as Cheetos wanted to attract young college students to enter this contest. Youthful, fun wording was necessary to hook that demographic in and entice them to participate.
